The Good Glamm Group is betting big on its content-to-commerce model. It has consolidated business into three verticals and is eyeing international expansion, and eventually an IPO. The FMCG company says of the 200 million impressions it interacts with, seven million are transacting on their website currently. Over the next three years, Good Glamm hopes to increase this number to 35-40 million customers. The startup grew from 600,000 customers in FY21 to four million customers in FY22. This fiscal, it has already reached seven million customers. The group’s revenue has grown 5x in FY22 and it is eyeing 3x growth in FY23.

Four-year-old D2C cosmetics startup MyGlamm, which raised $82 million recently, wants a lot. It wants to build sister brands. It wants to acquire beauty brands. It wants to become a $10 billion digital consumer goods company. In its path are heavy hitters like Nykaa and SUGAR Cosmetics. It’s been an eventful quarter for direct-to-consumer (D2C) makeup and skincare brand MyGlamm. Between July and September, the Mumbai-based company raised a total of Rs 610 crore ($82 million) over two tranches of a Series C raise, led by investors Accel Ventures and Trifecta Capital, respectively. It acquired parenting platform and e-commerce site BabyChakra in August 2021. And just a couple of days ago, it rechristened itself The Good Glamm Group.

The Good Glamm Group became the first beauty unicorn in South Asia in November last year. It acquired 10 companies and raised $250 million last year, with an eye to launch an IPO by mid-2024. The company grew from 600,000 customers in FY21 to four million customers in FY22. Currently, 65 percent of its revenue is generated from Tier II and III cities, while the remaining is contributed by the top eight cities of India. The Good Glamm Group has three distinct core businesses including Good Brands Co, which focuses on beauty and personal care brands like MyGlamm, St Botanica, The Moms Co., Organic Harvest, and Sirona; The Good Glamm Group comprises India’s leading digital media platforms like POPxo, ScoopWhoop, Baby Chakra and MissMalini; and Good Creator Co is the influencer platform that enables its content creators to make money.

Direct-to-consumer group Good Glamm will take four of its acquired beauty brands-Sirona, The Moms Co, St Botanica and Organic Harvest-to international markets, starting with retailing in large stores such as Carrefour, Lulu Mall and BabyShop in Dubai, Qatar and Saudi Arabia, Good Glamm founder Darpan Sanghvi said. The move is in line with Good Glamm wanting to compete with traditional FMCG companies, which themselves have been taking their D2C, or online-only brands, to physical retail in recent months. Feminine hygiene brand Sirona and The Moms Co, which makes natural beauty products, will start being retailed in Carrefour and Lulu Mall next month, followed by St Botanica and Organic Harvest.

Digital FMCG Conglomerate, The Good Glamm Group earlier last month announced that it has reorganized its business into three divisions to build a content-to-commerce platform. The divisions include Good Brands Co., Good Media Co., and Good Creator Co. Good Brands Co is the retail engine of the company and includes its D2C beauty and personal care brands. In conversation with ETRetail, Sukhleen Aneja, CEO of Good Brands Co. and Asad Raza Khan, global commercial officer, The Good Glamm Group share the retail strategy and plans of the company.

Good Media Company has announced that it will double down on video content to further accelerate Good Glamm Group’s content-to-commerce strategy. As per the company, the strategic move results from analysing content consumption patterns of users which has now moved towards short video formats. The company plans to invest five million dollar in growing its video assets and digital media platforms to exponentially increase reach by 150% and scale revenue across the Good Glamm Group brands by 50%.

With The Mom’s Co and BabyChakra under the umbrella, D2C beauty giant The Good Glamm Group eyes a larger share of the mom and baby pie in India.One year after acquiring BabyChakra , beauty and personal care giant The Good Glamm Group is doubling down on the mom-and-baby segment. Currently, the baby care market has a mix of traditional players like Johnson & Johnson and Himalaya as well as D2C (direct-to-consumer) companies such as Mamaearth.

Content-to-commerce unicorn, The Good Glamm Group, on Tuesday announced business restructuring with the setting up of three divisions to create Good Brands Co., Good Media Co., and Good Creator Co. According to a company statement, The Good Glamm Group has also earmarked an investment of Rs 100 crore (around $12.6 million) to set up an international business division that will sell the company’s D2C brands in West Asia and Southeast Asian markets. With an aim to “maximize revenue potential for all beauty and personal care (BPC) brands of the group,” Good Glamm is looking at a revenue target of Rs 1,100 crore ($150 million) over the next 3 years.

The Good Glamm Group, which is on acquisition spree, has added influencer marketing platform Winkl and content and creator analytics startup Vidooly to its broader beauty and personal care portfolio.

What does it take to build a digital FMCG company and how can businesses harness the power of content and creators to drive results? In an exclusive conversation with Ritwika Gupta, Darpan Sanghvi, CEO & Group founder, The Good Glamm Group, decodes content-to-commerce, his vision for The Good Glamm Group and the journey to become India's first unicorn in the DTC beauty & personal care business. Tune in now!#LOT #leadersoftomorrow #etnow.

A key player in this race is the beauty and personal care brand MyGlamm's Good Glamm Group. From funding rounds to acquisitions and valuation, announcements from the group have been pouring in ever since MyGlamm acquired POPxo, a women-focused digital media and e-commerce platform, for an undisclosed amount in August 2020. There has been no looking back since then for the startup. Many more acquisitions later, in November 2021, Good Glamm Group, also became India's first beauty commerce startup to turn a Unicorn after raising $150 million in a Series D funding round led by Prosus Ventures (Naspers) and Warburg Pincus.

Content-to-commerce platform The Good Glamm Group on Tuesday said it has reorganized its business by creating three divisions—Good Brands Co., Good Media Co., and Good Creator Co.—following a string of acquisitions across media, consumer goods and influencer engagement platforms. The new structure consolidates the group companies into independent brands, media and creator divisions, each led by a separate business head. Good Brands Co. will be led by Sukhleen Aneja; Good Media Co. by Priyanka Gill and Good Creator Co. by Sachin Bhatia.

Over the last year, The Good Glamm Group has been on an acquisition spree with 11 acquisitions. On July 6, the content-to-commerce conglomerate announced the launch of its international division and overall group structure to build revenue synergies from all its acquisitions. The group has now been divided into three core segments—Good Brands Co, comprising all its DTC beauty and personal care brands; Good Media Co, which will look at all its digital media brands and influencer platform Good Creator Co.

Content-to-commerce unicorn the Good Glamm Group is planning to launch an initial public offer (IPO) that could happen as early as 2024, the company's co-founder Naiyya Saggi told Business Today. Speaking on the sidelines of BT@100 conclave, she stated that the group could be listed in India, given the consumer behaviour.