Good Brands Co has one of the largest portfolios of DTC Beauty & Personal Care brands with market leading brands across Makeup, Skincare, Haircare, Bath/Body, Mom & Baby and Intimate Hygeine
Good Media Co is one of the world’s largest digital Content companies with 200 million MAUs and 4.5 Billion monthly organic impressions and market leading content assets that span beauty, fashion, lifestyle, movies, entertainment and parenting
Good Creator Co is one of the world’s largest tech enabled influencer platforms with over 1.5 million creators and influencers providing content creation, deep data analytics, offline events, brand endorsements, networking and entertainment industry opportunties to influencers at scale
The Good Communities is the first initiative globally by a conglomerate to build the world’s largest deep interest communities. These center around inclusive beauty, positive parenting & sexuality, holistic living. A proprietary tech stack, omnichannel touchpoints & a strategic partnership with Meta power the Communities.
Manish Malhotra has partnered with MyGlamm to create a luxury makeup line inspired by the latest fashion trends under Manish Malhotra by MyGlamm, which has grown into one of South Asia’s largest celebrity makeup brands
As an investor in and brand ambassador to MyGlamm, Shraddha helps co-create clean beauty and cruetly free makeup products with her 75mil+ Instagram followers that allow everyone to Glamm Up Like A Star effortlessly
A fan of toxin free and natural products, new mother Sonam Kapoor loves and is the brand ambassador for The Moms Co
As the brand ambassador for St Botanica, Kareena epitomises the glamorous and healthy hair that one gets through St Botanica’s exotic ingredients
As the presenting sponsor of Koffee with Karan Season 7, the MyGlamm Zone in India’s most popular talk show was a big hit amongst all celebrities and viewers alike
As the makeup partner for Bigg Boss Season 16, viewers vote every week for the Bigg Boss MyGlamm Face of Season
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, Good Glamm Group quickly grew into one of South Asia’s first DTC Beauty & Personal Care Unicorns. With management and a team of over 3,500 now spread across Singapore, India, Dubai and the US, Good Glamm Group is expanding in all key international markets backed by leading blue chip Global Investors
As a Company, we believe that one can only truly be Great, if one also does Good. From CSR campaigns that make a difference, to Impactful initiatives that change the narrative to creating products that are Good for you, discover here some of the Good that we are constantly endeavouring to do
Taking Sustainable Menstrual Hygiene to Villages | Sirona Hygiene | Mahindra World City
Triggered by the horrors of women facing unsafe situations in refugee camps, Sirona took action and launch Impower Self Defence Course as a series on YouTube and also through outreach in urban slums and camps
FemTech brand Sirona has launched the “Daughter India” campaign.
Only when we see India as our daughter, will we nurture and protect her - series of competitions and pledges to instil a sense of renewed perspective and responsibility to what we initially considered motherland and consciously or unconsciously, took for granted.
BabyChakra, India’s largest pregnancy and parenting platform collaborated with over 15 large multinational corporates & start-ups such as Airtel, Flipkart, Haptik, Johnsons & Johnsons, Akkivalove, Sequoia, Linkedin, Soho House, 9 Stacks , 5000+ corporate Fathers along with 15000+ BabyChakra App Fathers for its survey for #EqualParent campaign. The campaign is curated to extend the support to father’s who play the role of a true partner at home and with their kids.
BabyChakra launches #LabelPadhoMoms campaign and #BabyChakraKiList to highlight toxins present in baby products
To end 2020 in a hopeful manner, OH had collaborated with with Vrikshit Foundation and conducted a donation drive with them (Clothes, Blanket, Food, Etc..)
The BabyChakra Change Makers list 2021 celebrates 10 inspiring and influential Indian women
who are not only super moms and super achievers,but are also an unstoppable force in their field.
POPxo Power Women List celebrates remarkable Indian women from different domains whose power moves led to a strong,
positive impact. Through this initiative, we celebrate POPxo Power Woman who is on a mission to make the world a better place.
Period Problems we hear of: Painful cramps, stains, cravings..
Period Problems we should be hearing of: No access to sanitary products, lack of sanitary disposal facilities, lack of hygienic toilets at home, lack of basic period needs leading to school dropouts and so much more!
Organic Harvest has vowed to plant 1 million trees by 2025 .OH celebrated its birthday by organising the BIGGEST LIVE Plantation Drive.Together they planted a tree for a better tomorrow.
As part of the campaign 'Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh', a part of every purchase via the brand's app and the website goes to supporting C.R.Y.DTC brand BabyChakra extends its support for child health, nutrition, education, and safety by giving a part of its proceeds to C.R.Y., an NGO that supports underprivileged children to keep them safe, healthy, fed and educated.
BabyChakra and The Moms Co, came together to celebrate Children’s Day and launch India’s first community meetup series exclusively for moms #MomsTalk- a nationwide support group for mothers that brings moms together, to inspire each other, have frank open chats on motherhood and beyond and through shared experiences support the next generation of mothers & children.
The Good Glamm Group has partnered with Project Naveli and Workverse to launch the second cohort of the Nimaya flagship programme, which helps girls from under-served communities build aspirational careers. The programme was setup to ensure this session was one of inspiration with a strong focus on accelerating 21st century workplace skills among the young women in the new batch.
India is finally becoming a nation that embraces its entrepreneurs and founders as a force for good. Families take pride in saying their children work at a start-up, or even better, is the founder of a start-up.
Sirona Hygiene: Sirona Menstrual Cup avoids menstrual waste for users providing rash-free, cash-free and trash-free periods experience.
The Moms Co: Safest Natural Care for Moms & Babies,Science of Motherhood from The Moms Co.
MyGlamm: The European formulations of our products use the finest ingredients that both nature and science have to offer
Organic Harvest: Our brand’s philosophy is rooted in crafting products that are organic, safe and offer long-term benefits
St.Botanica: We believe in perfecting the art of Skin and Hair Care by using the endowment of Science to bring out the best from Nature
BabyChakra: Highest Standard of care for your baby. India's 1st certified baby safe products which are toxin free
Creating a space for everyone who is passionate about makeup to bond, learn and inspire.
Creating National Circles with Experts and Women to ensure safe, non judgmental conversations.
Building India’s 1st City Wise Community where Moms Come together to Support Each Other.
In The Press
Check out a selection of some of the latest News and Press that the Good Glamm Group is being featured in including coverage from leading global publications such as Vogue, Economic Times, Forbes, ELLE, Mint, YourStory, Cosmopolitan, Fortune, Business Standard, Business of Fashion, Beauty Matter, Cosmetic Design and many others
YourStory: From a D2C brand to a digital FMCG conglomerate: Good Glamm Group’s growth strategy
The Good Glamm Group is betting big on its content-to-commerce model. It has consolidated business into three verticals and is eyeing international expansion, and eventually an IPO. The FMCG company says of the 200 million impressions it interacts with, seven million are transacting on their website currently. Over the next three years, Good Glamm hopes to increase this number to 35-40 million customers. The startup grew from 600,000 customers in FY21 to four million customers in FY22. This fiscal, it has already reached seven million customers. The group’s revenue has grown 5x in FY22 and it is eyeing 3x growth in FY23.
The Ken: MyGlamm’s build-plus-buy strategy for its big $10 billion prize
Four-year-old D2C cosmetics startup MyGlamm, which raised $82 million recently, wants a lot. It wants to build sister brands. It wants to acquire beauty brands. It wants to become a $10 billion digital consumer goods company. In its path are heavy hitters like Nykaa and SUGAR Cosmetics. It’s been an eventful quarter for direct-to-consumer (D2C) makeup and skincare brand MyGlamm. Between July and September, the Mumbai-based company raised a total of Rs 610 crore ($82 million) over two tranches of a Series C raise, led by investors Accel Ventures and Trifecta Capital, respectively. It acquired parenting platform and e-commerce site BabyChakra in August 2021. And just a couple of days ago, it rechristened itself The Good Glamm Group.
Indian Retailer: How Content-to-Commerce Strategy is Beautifying the Future of The Good Glamm Group
The Good Glamm Group became the first beauty unicorn in South Asia in November last year. It acquired 10 companies and raised $250 million last year, with an eye to launch an IPO by mid-2024. The company grew from 600,000 customers in FY21 to four million customers in FY22. Currently, 65 percent of its revenue is generated from Tier II and III cities, while the remaining is contributed by the top eight cities of India. The Good Glamm Group has three distinct core businesses including Good Brands Co, which focuses on beauty and personal care brands like MyGlamm, St Botanica, The Moms Co., Organic Harvest, and Sirona; The Good Glamm Group comprises India’s leading digital media platforms like POPxo, ScoopWhoop, Baby Chakra and MissMalini; and Good Creator Co is the influencer platform that enables its content creators to make money.
The Economic Times: Good Glamm changes strategy for international markets, to take 4 brands offline
Direct-to-consumer group Good Glamm will take four of its acquired beauty brands-Sirona, The Moms Co, St Botanica and Organic Harvest-to international markets, starting with retailing in large stores such as Carrefour, Lulu Mall and BabyShop in Dubai, Qatar and Saudi Arabia, Good Glamm founder Darpan Sanghvi said. The move is in line with Good Glamm wanting to compete with traditional FMCG companies, which themselves have been taking their D2C, or online-only brands, to physical retail in recent months. Feminine hygiene brand Sirona and The Moms Co, which makes natural beauty products, will start being retailed in Carrefour and Lulu Mall next month, followed by St Botanica and Organic Harvest.
The Economic Times: How Good Glamm Group’s retail division is helping its acquired brands grow
Digital FMCG Conglomerate, The Good Glamm Group earlier last month announced that it has reorganized its business into three divisions to build a content-to-commerce platform. The divisions include Good Brands Co., Good Media Co., and Good Creator Co. Good Brands Co is the retail engine of the company and includes its D2C beauty and personal care brands. In conversation with ETRetail, Sukhleen Aneja, CEO of Good Brands Co. and Asad Raza Khan, global commercial officer, The Good Glamm Group share the retail strategy and plans of the company.
The Financial Express: The Good Glamm Group doubles down on its content-to-commerce strategy
Good Media Company has announced that it will double down on video content to further accelerate Good Glamm Group’s content-to-commerce strategy. As per the company, the strategic move results from analysing content consumption patterns of users which has now moved towards short video formats. The company plans to invest five million dollar in growing its video assets and digital media platforms to exponentially increase reach by 150% and scale revenue across the Good Glamm Group brands by 50%.
YourStory: Good Glamm Group To Restructure Business, Expand International Footprint
With The Mom’s Co and BabyChakra under the umbrella, D2C beauty giant The Good Glamm Group eyes a larger share of the mom and baby pie in India.One year after acquiring BabyChakra , beauty and personal care giant The Good Glamm Group is doubling down on the mom-and-baby segment. Currently, the baby care market has a mix of traditional players like Johnson & Johnson and Himalaya as well as D2C (direct-to-consumer) companies such as Mamaearth.
VCCircle: Good Glamm Group To Restructure Business, Expand International Footprint
Content-to-commerce unicorn, The Good Glamm Group, on Tuesday announced business restructuring with the setting up of three divisions to create Good Brands Co., Good Media Co., and Good Creator Co. According to a company statement, The Good Glamm Group has also earmarked an investment of Rs 100 crore (around $12.6 million) to set up an international business division that will sell the company’s D2C brands in West Asia and Southeast Asian markets. With an aim to “maximize revenue potential for all beauty and personal care (BPC) brands of the group,” Good Glamm is looking at a revenue target of Rs 1,100 crore ($150 million) over the next 3 years.
Mint: Good Glamm Group forms 3 divisions; eyes foreign foray
The Good Glamm Group, which is on acquisition spree, has added influencer marketing platform Winkl and content and creator analytics startup Vidooly to its broader beauty and personal care portfolio.
ET Now: Leaders of Tomorrow -The Good Glamm Group | Darpan Sanghvi
What does it take to build a digital FMCG company and how can businesses harness the power of content and creators to drive results? In an exclusive conversation with Ritwika Gupta, Darpan Sanghvi, CEO & Group founder, The Good Glamm Group, decodes content-to-commerce, his vision for The Good Glamm Group and the journey to become India's first unicorn in the DTC beauty & personal care business. Tune in now!#LOT #leadersoftomorrow #etnow.
Entrepreneur India: The Genesis and Vision Of Good Glamm Group
A key player in this race is the beauty and personal care brand MyGlamm's Good Glamm Group. From funding rounds to acquisitions and valuation, announcements from the group have been pouring in ever since MyGlamm acquired POPxo, a women-focused digital media and e-commerce platform, for an undisclosed amount in August 2020. There has been no looking back since then for the startup. Many more acquisitions later, in November 2021, Good Glamm Group, also became India's first beauty commerce startup to turn a Unicorn after raising $150 million in a Series D funding round led by Prosus Ventures (Naspers) and Warburg Pincus.
Mint: Good Glamm Group forms 3 divisions; eyes foreign foray
Content-to-commerce platform The Good Glamm Group on Tuesday said it has reorganized its business by creating three divisions—Good Brands Co., Good Media Co., and Good Creator Co.—following a string of acquisitions across media, consumer goods and influencer engagement platforms. The new structure consolidates the group companies into independent brands, media and creator divisions, each led by a separate business head. Good Brands Co. will be led by Sukhleen Aneja; Good Media Co. by Priyanka Gill and Good Creator Co. by Sachin Bhatia.
Forbes: How The Good Glamm Group is building a content-to-commerce behemoth
Over the last year, The Good Glamm Group has been on an acquisition spree with 11 acquisitions. On July 6, the content-to-commerce conglomerate announced the launch of its international division and overall group structure to build revenue synergies from all its acquisitions. The group has now been divided into three core segments—Good Brands Co, comprising all its DTC beauty and personal care brands; Good Media Co, which will look at all its digital media brands and influencer platform Good Creator Co.
Business Today: Content-to-commerce unicorn Good Glamm eyes IPO in 2024
Content-to-commerce unicorn the Good Glamm Group is planning to launch an initial public offer (IPO) that could happen as early as 2024, the company's co-founder Naiyya Saggi told Business Today. Speaking on the sidelines of BT@100 conclave, she stated that the group could be listed in India, given the consumer behaviour.